Shifumi is the young label that mixes organic, fashion and fun. Launched by a group of friends, the label uses mostly organic materials, local knowledge and collaborates with social projects. But Shifumi is acclaimed as well for their inventivity and their sense of humor. Marie, designer of Shifumi, answers our little questionnaire.
Who are you?
Etienne, Antoinette, Marie Laetitia and Marie, 4 friends united around Shifumi
How would you define your style?
Minimal, sporty chic and original
What inspires you?
The movies of Sofia Copolla
70's sport clothes
The colors in holiday pictures
The snowy days and the nights that end up in the morning
A few words about this collection...
The summer collection is a nod to the summer colors: mint, strawberry sorbet, morning sun...
It is ready to be put in a suitcase for a week-end by the seaside. There is everything for it: the poom poom shorts and the small morning top, the bare back dress for the beach, the soft and long dress for the evening, and the sensual dress for evening parties till dawn.
All the fabrics are natural: mat silk, organic cottons, bamboo knit. Everything to be cocooned in one's clothes.
What's your favorite piece in our selection?
The long mint dress
What are you most proud of?
The punctuality of Joséphine, our imaginary intern
Where do you manufacture your products?
Principally in Europe, including workshops for women in rehabilitation centre
Where can we find your collection?
Tokyo, Moscow, London, Paris, Monaco and... the Isle of Ré !